About Us

A bit about us

Lansdown Insurance Brokers were established in Cheltenham over 50 years ago, and have built a reputation for excellent customer service. In 2014 we were purchased by SEIB Insurance Brokers and are now part of the Benefact Group.

The Lansdown Promise

We guarantee you an expert, personal service, bespoke to your insurance needs.

You’ll be able to speak to the same person each time you call.

You’ll always talk to experienced insurance professionals.

You’ll be treated fairly by us at all times.

Our conduct

We facilitate the prompt payment of all valid claims, using our specialist’s claims knowledge and expert partners to get customers the very best help when they suffer a loss.

Abide by all relevant laws, principles and regulations.

Act with integrity and honesty.

Act in the best interests of each client.

Act with skill, care and diligence.

Our service

We take responsibility for all of our customers, taking pride in delivering excellent service that meets their needs and intervening personally where we see we can make a difference.

We will deliver on our promises and always look for ways to exceed expectations. We want to consistently deliver an excellent service.

We investigate all complaints quickly and sensitively with the aim of resolving to our customers complete satisfaction and take action to avoid similar complaints arising in the future.

Our advice

The specialist advice we give is appropriate and always takes into account our customer’s needs.

We apply our knowledge and experience to give our clients the peace of mind they need.

We will ensure our staff are appropriately qualified and regularly assess staff competence to ensure our customers receive the most appropriate service and advice.

Our communications

All of our communications use simple, easily understood language and we ensure providers product literature is understood by our customers.

We will maintain an open and transparent dialogue with our customers providing early notice of key events in relation to their policy such as renewal or changes to policy terms and conditions.

We only use adequately rated insurers.

Our pricing

Our pricing is clear, transparent and reflects the value we bring to our customers.

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Part of something bigger

Established for over 50 years, SEIB are highly regarded amongst fellow brokers and insurance companies. As a broker, SEIB has access to the whole insurance market and can provide insurance solutions for most risks within the UK. SEIB’s offering ranges from their niche specialities of equestrian insurance and funeral directors, through to commercial business and cyber cover. Their expertise has been built over a large number of years within the industry and they have the specialist knowledge to advise a wide range of clients.

We are proud to be part of the Benefact Group – a charity owned, international family of financial services companies that gives all available profits to charity and good causes.

We’re built on the idea that better business, can better lives.

Each business in our group is a specialist in its field. We’re united by a shared ambition to have a lasting positive impact on the communities we support, which has made us the fourth largest corporate donor in the UK (DSC – The guide to UK Company Giving 2021-22).